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November 22, 2022 09:00
Add to Calendar2022-11-22 09:00:002022-11-22 15:00:00Asia/JerusalemThe Tel Aviv Global Media Summit 2022TRASK, Tel Aviv

The conference is a focal point for B2B and B2C brands, media companies, agencies and global marketers. It set its goal at connecting talents and inspiring the Israeli business community, sharing new trends and insights from the global media, and leveraging business and media networking opportunities.

In this ever-changing world, inspiration and a fresh perspective on media and marketing are both a constant necessity. With these in pocket, we can get a sharper, more innovative look at our brands, the way we impact consumer behavior and our overall business identity.

Get inspired and explore the “Global Media Arena” through a new lense filled with outstanding networking opportunities, exclusive content and unique speakers.

AGENDA

Moderator: Sharon Kidon

Breakfast & Registration

09:00 - 10:00

Opening remarks and welcome words

10:00 - 10:10 Armelle Haim

Armelle Haim, Founder & CEO ACOMSTRATEGIES

From Storytelling to Storyliving: the newest buzz words, the hottest trends and the updated way to promote your brand in the new world.

10:10 - 10:40 Nicolas Latour

Nicolas Latour shares with the Israeli audience the newest trends and case-studies from the world leading brands. His main clients are McDonald’s, BNP Paribas Personal Finance, BGL BNP Paribas, L’Oréal, Hennessy and Volkswagen.   

Nicolas Latour, General Manager - Digital University, DDB Group

Supercharge your brand with Media Partnerships and tell your story to the world

10:40 - 11:10

Content branding and content partnership are the keys to a better engagement with the consumers: How you can develop your brand through partnership with the biggest media outlets, and how to choose the right partner to accompany your campaign? From London to San Francisco, how can your brand be relevant for different cultures all around the world? 

A panel discussion with:


Coffee break

11:10 - 11:30

The New Life of the Living Room

11:30 - 12:00 Jean Baptiste Moggio

The special survey points out the new way people around the world are consuming video content: How many hours do we spend in front of the screens and how can brands use it for a better engagement with the audience.

Jean Baptiste Moggio, Head of Marketing Division, RTL AdAlliance
The Wolt Story in Germany and Israel: Can you deliver the love of the consumers?

12:00 - 12:30

Wolt is currently one of the most fascinating brands that has created a deep behavioral change in the consumer market. Amit Margalit from Wolt Germany and Yossi Erdman from Wolt Israel will talk about the difference in taste between Israelis and Germans, the needs of adjusted "Glocal" Marketing, and the way to win hearts with turquoise shirts and bicycles.

A presentation & conversation with:


Building your brand or looking for performance?

12:30 - 13:00

Marketing and brand managers are looking for performance and know how to adjust content and advertising activities to generate leads. But creativity must not be forgotten, even in the race for performance. What is the best way to combine the two?

A panel discussion with: 


Be Creative for Creative B2B

13:00 - 13:30

B2B marketing can be no less creative than B2C. Here too, the brands are required to reinvent themselves, and on the other hand, Media is creating a new playground for them. 

A conversation with: 


Closing panel "Leave your mark on the world"

13:30 - 14:00 Guri Alfi

Guri Alfi, comedian, writer and director will share some insights from the daily work of a leading content creator.

Lunch Time

14:00 - 15:00

B2B Meetings Sessions

15:00

Content Curator: Yael Apter

SPEAKERS

Get ready to be inspired by the top experts of the global media!

Sharon Kidon
Sharon Kidon

Radio and TV Anchor, Moderator 
 

Virginie Heloin
Virginie Heloin

Vice President Brand Solutions
Warner Bros Discovery

Jean Baptiste Moggio
Jean Baptiste Moggio

Head of Marketing Division
RTL AdAlliance

 

Nicolas Latour
Nicolas Latour

Managing Director
Digital University DDB° Group

Katrin Adler
Katrin Adler

Director Worldwide sales office
Gruner + Jahr
 

 

Tony Giordani
Tony Giordani

Head of Brand Solutions
RTL AdAlliance

Nicolas Grivon
Nicolas Grivon

Associate Director International
Les Echos Le Parisien Medias

Nir Szmulewicz
Nir Szmulewicz

Chief Marketing Officer 
eToro

 

 

Armelle Haim
Armelle Haim

Founder & CEO 
ACOMSTRATEGIES

 

Amit Margalit
Amit Margalit

Brand Marketing, Brand Management, Campaign Management
Wolt Germany

Yossi Erdman
Yossi Erdman

Head of Marketing
Wolt Israel

Jonny Steel
Jonny Steel

VP Marketing
Payoneer

Guy Shriki
Guy Shriki

Head of Brand Marketing
monday.com

Guri Alfi
Guri Alfi

Comedian, Writer, Director

B2B MEETINGS

Are you interested in meeting the media experts for a one-on-one meeting at the event?

We are happy to set up a meeting for you. Please contact us info@acomstrategies.com

PARTNERS

Tel Aviv Municipality
israel export institute
Business France
AHK
GCMO
Outbrain
WBD
RTL-Ad-Connect
Les Echos
G_J
DDB

VENUE

 

November 22nd, 9:00 am – 3:00 pm

Come and get inspired with us at the waterfront of Tel Aviv Port

TRASK, Yosef Yekuti'eli 6, Tel Aviv-Yafo, Israel, Parking Free

 

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TEAM

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ACOMSTRATEGIES represents established global media brands from the US, Europe, Asia, South  America and the United Arab Emirates. The company is a gateway for Israeli advertisers to the global  world of media and advertising solutions.

Nicola Stettner
Nicola Stettner

Client Development Director

 

Alexandre Dawidowicz
Alexandre Dawidowicz

PR and Communications Director

Axelle Malek
Axelle Malek

Client Relations Manager

 

Yaniv Haim
Yaniv Haim

VP Operations

Sarah Cohen-Chappoux
Sarah Cohen-Chappoux

PR Account Manager

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